About Focus Areas Services Contact
Zedes East Partners · Hong Kong

Architecting the corridors between Central & Eastern Europe and Asia.

We turn market-entry ambition into structured, compliant, and fast commercial execution — connecting Europe, Hong Kong, Greater China, and ASEAN.

Start the Conversation
Market Entry Strategy Corporate Structuring Manufacturing Soft-Landing Cross-Border Distribution Trade Development
About the Firm

Turning cross-border ambition into structured commercial execution.

Operating from Hong Kong — the strategic pivot point between Europe and Asia — Zedes East Partners bridges the operational, cultural, and institutional gaps that prevent European enterprises from achieving real traction in Greater China and ASEAN.

We do not just advise on strategy. We architect the corporate, legal, and commercial infrastructure required to move capital, goods, and production capabilities safely across jurisdictions. Our advisory framework combines deep structural competence, hands-on operational experience, and local institutional relationships — ensuring European businesses achieve a genuine soft-landing in Asia, and Asian partners gain reliable, compliant access to European corridors.

15+Years International Experience
3Languages Spoken Fluently
CEI-KAHCertified
Strategic Focus Areas

Where the corridor runs.

Six sectors where Central & Eastern European and Asian commercial interests intersect most forcefully — and where structured execution creates the most durable value.

Europe / CEE Hong Kong · Greater China · ASEAN
HW
Health & Wellness
Nutraceutical regulatory mapping, APAC compliance frameworks & distribution architecture.
FA
Premium Food
High-value agri-food supply chains, cold-chain logistics & premium retail channel access.
IM
Manufacturing
Supply chain diversification, production soft-landings & JV structuring across CEE and Asia.
TI
Technology
Cross-border innovation ecosystem integration & scalable commercial network building.
BD
Business Dev
Multi-jurisdictional partnership structuring, institutional introductions & deal facilitation.
TF
Trade Facilitation
Commercial platform creation enabling compliant, high-volume cross-border trade flows.
What We Deliver

Capabilities built for cross-border execution.

Market Entry Strategy

Data-driven, phased deployment blueprints that account for geopolitical realities, regulatory landscapes, and local competitor positioning — before a single dollar of capital is committed.

Corporate Structuring

Establishing robust, tax-efficient, and fully compliant corporate entities in Hong Kong and regional hubs — purpose-built as agile vehicles for cross-border trade and capital movement.

Manufacturing Soft-Landing

End-to-end de-risking of physical footprint expansion: site selection, local government engagement, supply chain integration, quality control frameworks, and full operational setup.

Cross-Border Distribution

Mapping efficient, compliant routes to market across Greater China and ASEAN — managing customs complexity, distributor vetting, and channel architecture from day one.

Trade Development

Engineering the high-level B2B relationships, trade financing introductions, and institutional partnerships that convert market-entry interest into sustainable, scalable commercial volume.

Executive Talent Solutions

Precise cross-border executive search placing leaders who understand both European operational culture and Asian market dynamics — the people who make the corridor actually function.

Commercial Ecosystem Building

Integrating fragmented regulatory, logistics, legal, and distribution networks into a single, cohesive operational pipeline — so your business moves as one coordinated system across borders.

What Differentiates Us
Execution capability combined with ecosystem understanding.

By bringing together commercial infrastructure, institutional relationships, operational delivery, and market localization, we help organizations navigate complexity and establish sustainable growth pathways across jurisdictions.

Commercial Infrastructure Institutional Relationships Operational Delivery Market Localization
Balazs Kapinya, Founder of Zedes East Partners
Founder

Balazs Kapinya

Alongside building Zedes East Partners, I bring more than 15 years of international experience across recruitment, logistics, operational leadership, and business development within complex multinational environments.

  • British–Hungarian
  • CEI-KAH Certified
  • English · Hungarian · German
  • Team covers Cantonese & Mandarin

We believe long-term value is created where trust, execution, and strategic positioning meet.

Email me directly →
Let's Talk

If you're building commercial bridges between Europe and Asia, we welcome the conversation.

Reach out directly and we'll set up a time to discuss your market-entry plans.

— Balazs Kapinya, Founder

Direct line to the founder — every inquiry is read and answered personally, no account managers, no queues.